A SPOTLIGHT ON Dynamic money’s BRAND strategy + VOICE

Meet Dynamic Money.

Dynamic Money believes that good financial planning isn’t always about how much money you have, it’s also about where you have it. When your money has a strategy that is flexible, you can ensure you reach your dreams despite what may happen in life.

This approach to finances gives Dynamic Money clients incredible peace, confidence, and a framework to enjoy their lives. We had the joy of creating their brand, voice, website, marketing strategy, and so much more.

WHY WE WERE HIRED:

Dynamic Money needed a re-brand from “More Than Money” as a strengthen identity that would be recognized across multiple media as energetic, human, and highlighted their unique approach to financial planning.

what we focused on:

Simple, Bold, Modern-Day Mad Men.

WHat we loved about this project:

Disrupting The Financial Industry By Reinforcing Their Differences In Every Meaningful Touch Point

A FAVORITE DETAIL:

The vibrant brand standards blended professional with a fresh inviting personality.

THE WHY BEHIND THE DESIGN:

The design is driven by bold, professional color blocks and complemented by humanizing hand drawn accents.

THE WHY BEHIND THE LANGUAGE:

Dynamic Money’s language is full of vision, surprisingly understandable, and presented a financial brand as someone you would invite to a party without being afraid to ask a question and ruin the fun.

when we know it worked:

Our funnel strategy leveraged daily emails, automated messaging, and strategic interviews to grow and educate an audience that was ready to convert.

our growing automated email strategy earned a 60% open rate and 12% click through rate.

A BEHIND THE SCENES MOMENT:

Chris, Dynamic Money Principal and Founder, Reached Out to Former Classmate’s Band Who Allowed Us To Use His Music For All Show Audio Editing and Podcast.

when we know it worked:

Our funnel strategy leveraged daily emails, automated messaging, and strategic interviews to grow and educate an audience that was ready to convert.

our growing automated email strategy earned a 60% open rate and 12% click through rate.

A Favorite detail:

In order to protect client's identities we staged photoshoots for the brand, often with first-time interactions posing for long-standing clients.

Dynamic Money is a fiduciary financial planning company that speaks in everyday human language to make finances easy to understand. They are competent and professional, but we also wouldn’t hesitate to invite them to our party without fear that they’d bore all our guests.